We are building the replay and AI platform for sports.

Eventually, work took me to Atlanta. Years later, once my job became remote, I realized I didn't have much reason to keep dealing with Atlanta traffic or winters that were still colder than I wanted them to be. So I headed farther south to Jacksonville, Florida. Jacksonville ended up giving me a lot more than warmer weather and a beach. It's where I met my wife, Caitlin, and, thanks to her, where I eventually found pickleball.

That part happened completely by accident. Caitlin won a set of wooden pickleball paddles through work. Neither of us really knew what we were doing, but we took them to a public court and started hitting the ball back and forth. I was hooked almost immediately. And like most things I get interested in, simply playing wasn't enough. I wanted to understand the game, get better at it, and spend as much time around it as I could. Pickleball quickly became part of our lives, whether that's organized play, open play, or just finding an excuse to get back on the court.

It also led directly to the idea behind MAW. I've always had a soft spot for local businesses and the people trying to build something of their own. As I became more involved in pickleball, I started learning what clubs and venues were being charged for technology like instant replay and automated line calling. The numbers didn't make sense to me. Some systems cost thousands of dollars per court, require dedicated hardware, and are permanently tied to a single location. I kept coming back to the same question: how is a local club supposed to earn that investment back?

That question became the starting point for MAW. I knew I wanted to build something different: technology that was practical, flexible, and actually made financial sense for the venues using it. And when it came time to give that idea a name, I wanted it to mean something more than just another tech company. MAW comes from my late grandmother's initials. Using her initials gave something I was building from the ground up a connection to someone who meant a lot to me.

From there, the goal became simple: build replay technology that can run on equipment a venue already owns, along with AI-assisted tools designed to help answer one of the oldest questions in competitive sports: was it in or out?

And that's only the beginning. My long-term vision for MAW goes beyond pickleball. I want to build systems that can eventually step in when an official isn't available: set up a camera, start the system, and let technology help officiate the game.

MAW is still at the beginning of that story. When it becomes as successful as I know it will be, I'm sure we'll have to bring on a few more executives. For now, though, two very important positions have already been filled.